Following complaints about the bot posting inappropriate responses, the company announced new safety tools around the AI bot earlier this month. In February, it launched My AI chatbot for Snapchat+ users. The company has additionally focused on bringing generative AI features to subscribers. It has also promised that it will allow paid users to freeze their Snap Streaks. Snapchat has added a number of new features in the past few months like custom notification sounds, story expiration controls, customizable chat wallpapers and a plan gifting option. Snap reached the 1 million subscriber mark last August and the 2 million subscriber mark in February indicating steady growth.Īnd yet, 3 million subscribers still represent less than 1% of the 375 million daily active users on the platform. The company launched the paid tier last June and expanded to multiple regions in the following months. At its Snap Partner Summit event, the company added that in the coming days, Verizon users will have the option to buy Snapchat+ subscriptions through the carrier’s subscription store called +play. Snap said today that its Snapchat+ paid plan has more than 3 million users.
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