Here are nine Pinterest board ideas for content marketers ways they can create valuable content for their customers on Pinterest: 1. So while you may want to use Pinterest to share your best organic smoothie recipes or to gather ideas for decorating your baby’s room, try to stay away from creating boards that focus only what you are personally interested in. The goal is to provide relevant content so that other users follow ALL of your boards, not just a few of them.Īs a content marketer, the best way to do this is to think about your customers and ideal clients and create boards around what they would be interested in. Other Pinterest users can follow your boards, but the main difference between Pinterest and other social media networks is that on Pinterest users can choose to follow only one or a few of your boards or all of your boards. For example, you can create a board around specific vacation spots, cities you’ve visited, and even your favorite colors. On Pinterest, you set up boards around specific topics, and then add images or videos (also known as “pins”) to your boards. With a little creativity and fresh ideas, you can use Pinterest to drive lots of traffic and sales back to your website.Īs a content marketer, how do you make sure your time on Pinterest pays off, especially since your content might not be image driven? And what’s the best way to connect with others and form those relationships that are so critical to social media success? The answer lies in your Pinterest “boards” and “pins.” While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes.
For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined.
If you’re creating an app, website or other service designed to be used with Pinterest, develop your own branding that doesn’t use Pinterest brand elements.By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter. Naming and visuals for your apps and services To provide the right context, make sure to put your own Pinterest URL after any ‘Popular on Pinterest’ labels.
Remember that Pinterest Analytics only shows your own Pin performance. Never use any of the following phrases when referring to Pinterest:Īny phrase that uses ‘pin’ as a verb (use ‘save’ instead)Ī Pin is only considered popular if it registers high impressions, clicks or saves within Pinterest Analytics. You can also use the following phrases to talk about your account: Our primary call to action is ‘Follow on Pinterest’.
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